Privacy Policy

This statement demonstrates our commitment to your privacy, to explain how we collect information and to explain how we use the information we collect about our website users. If you have any questions about this privacy statement please address them to:


This privacy statement refers to the Ultrapure: Mastering the Industrial Water Cycle website ( - hereafter Ultrapure website.) and does not necessarily reflect the use of data gathered on subscribers to the print edition of Ultrapure Water Journal or those who have taken advantage of Ultrapure Water Journal advertising promotions unrelated to the Ultrapure Water website. This statement is subject to change and alteration at any time. The way we use any information will be subject to the privacy statement that is current when that information is gathered. Please check this page regularly to see any changes. How we collect and use information


Cookies are short strings of code sent to your browser and stored on your computer.s hard drive. Most commercial websites use cookies. We use cookies to store information about the time and extent of your use of the Ultrapure. If you are a subscriber and use our extended subscriber services we also use cookies to keep track of your email address and password and to see how many different computers you use to log in to the Ultrapure website and how often. We use the information gathered from cookies for purposes of system administration and to track potential abuse of our terms and conditions of use. We also use aggregated information from cookies for purposes of marketing and as information to potential advertisers and subscribers. We do not use this information in any way that is personally identifying.

Most browsers have 'preference' settings which alert you when cookies are being sent and allow you to reject them before they are sent or delete them after they have been sent. If you accept cookies, you will find the site much easier to use; once logged in subscribers will be able to view all subscriber area content without re-entering user names and passwords. If you choose to reject cookies you will still be able to use the Ultrapure website, but subscribers who use the extended subscriber services who reject the cookies will have to enter their login ID and password on every page from the subscriber area that they view.

Some of our business partners use cookies on our site (for example, advertisers). However, we have no access to or control over these cookies.

IP address

Your IP address is a code which is assigned to your computer every time you connect to the Internet. Typically for home users it will not identify your computer exactly but will identify the service provider via whom you connect to the internet. We use aggregated IP address information to compile reports on the demographics of the usage of the Ultrapure website for purposes of system administration, marketing, as information to potential advertisers and subscribers, and to track potential abuse of our terms and conditions of use. We do not use IP address information in a form that is personally identifiable except where that IP address has been responsible for violation of our terms and conditions of use.

Subscriptions, sales, free trials and other services

When you use the Ultrapure website to subscribe to Ultrapure, we will need you to provide certain information (name, address, e-mail, credit card details, and so on). This information is necessary for us to process your order or update your details. Unless you check the box on the pertinent online forms, we may very occasionally disclose your contact details to other companies who will send you relevant information about conferences, reports etc. Apart from this, we will not disclose your personal information to third parties except in the following cases:

When it is necessary to provide you with a service you have requested.

Under circumstances required by law: when we believe in good faith that a law or legal process requires it or where we believe disclosure is necessary to protect or enforce our rights, the rights of our contributors whose copyright material is under our control, or the rights of other users of the Ultrapure Water website whose personal information is under our control.

Contextual links

Articles on the Ultrapure website sometimes contain links to third party websites. These links, provided by contributors to GWI, are provided on a contextual basis and are relevant to the essays in which they appear. Ultrapure is not responsible for the content, business practices or privacy practices of such websites.