Part 1ラA Look at Trends and Drivers Impacting the Water Business

By Steve Maxwell

DRINKING WATER EQUIPMENT MARKETS MUNICIPAL OUTSOURCING WASTEWATER WATER REUSE

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Abstract

Many different factors ヨ economic forces, social pressures, and political realities ヨ are responsible for driving the growth of the water market. But to simplify, these key drivers of growth and expansion of the water industry can be reduced to the four interdependent factors, highlighted below. Water quality and scarcity problems. At a fundamental level, water quality and scarcity problems are clearly the main drivers behind the challenges, the increasing regulations, all of the commercial business opportunities and ultimately, the projected growth for the water business over the coming decades. Dozens if not hundreds of scholarly reports and studies have pinpointed the fundamental lack of clean water as one of the most serious long-term threats facing mankind. Here in the United States, it used to be conventional wisdom to highlight water quality problems in the older and more industrialized east, while focusing on water quantity issues in the drier and less populated west. It is clear now, however, that we have both quantity and quality challenges across the country. Worldwide, both quantity and quality problems are becoming more pervasive, and they are getting worse in most places around world.

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